If you want to grow a new YouTube channel fast, then you need to learn about your audience and potential viewers so that you can create content that they will love to watch. And the best way to know your viewers is to understand the analytics of your channel, so let’s know about some of the important features of YouTube Analytics that you too can access for your own channel.
YouTube Analytics for Beginners
You can access YouTube Analytics through the YT Studio mobile app as well as through Creator Studio of your channel in any web browser on a desktop. The very first page on the YouTube analytics provides a basic overview of your channel’s overall performance in terms of views, watch time, and subscribers gained during a specific time period (last 28 days, last 7 days, or any other selected time period).
The Overview tab shows you a summary of how your channel and videos are performing. The key metrics card shows your views, watch time, subscribers, and estimated revenue. You also get to know about your recent top videos which are ranked by views, real-time performance over the last 48 hours or 60 minutes.
Understanding YouTube Reach
The Reach tab gives you a summary of how your audience is discovering your channel. The key metrics card shows your impressions, impressions click-through-rate, views, and unique viewers.
In this tab, you can get data about traffic sources, how people came to your channel, and videos. Traffic to your videos can come from either within YouTube or from external sources. For example, browse features refers to traffic from the homepage/home screen, the subscription feed, and other browsing features.
If your videos get views also from YouTube searches, you’ll see that data with the term ‘YouTube search‘. Suggested videos mean views from suggestions appearing alongside or after other videos, channel pages mean traffic from your YouTube channel page, other YouTube channel pages, or topic channel pages.
You can look at these metrics, analyze the impressions count YouTube recommends your videos and how many people actually click on them and watch your videos. The section of external traffic and YouTube search also give you more data by telling top sources and search keywords through which people are watching your videos.
The Engagement tab gives you a summary of how long your audience is watching your videos. The key metrics card shows your watch time and average view duration.
Here you can also see your top videos and playlists with the most watch time over the last 28 days. And at the video level, you’ll see reports for audience retention, likes vs. dislikes, and end screen element click rate.
You can analyze this information and know better what your viewers like or want in your future videos. The key moments for audience retention can really help you in understanding why people are watching your videos and why they’re leaving some without watching it completely.
YouTube Channel Audience
The Audience tab gives you a summary of the sort of viewers watching your videos. The key metrics card shows your returning & new viewers, unique viewers, and subscribers. It helps you to know exactly who are your viewers, what other channels they watch, and what type of videos they’re more interested in.
YouTube has also recently launched a new feature that tells you when your viewers are on YouTube, and knowing when your viewers are on YouTube can help you with building your community, publishing a video, scheduling a Premiere, or planning a live stream.
In this section, you get to know the complete demographic data of your viewers like their geographies, age, and gender along with how many of them have already subscribed to your channel and how many haven’t. You can look at these metrics and conclude it to know your audience better because that’s the only thing that can help you to grow your channel with guaranteed results.
The Revenue tab helps you track your earnings if your channel is in the YouTube Partner Program. The key metrics card shows your estimated revenue, RPM, and playback-based CPM.
RPM (Revenue Per Mille ) is a metric that represents how much money you’ve earned per 1,000 video views. And CPM (Cost Per Mile) or Cost per 1,000 impressions is a metric that represents how much money advertisers are spending to show ads on YouTube. CPM is basically earnings before revenue share and RPM lets you see how much money you’re earning per 1,000 views. It also helps you understand how effective your monetization is overall.
In this tab, you get to see also different revenue sources like ad revenue, YouTube premium revenue, and revenue from channel memberships and super chats. The data about ad types shown in your videos like skippable ads, display ads, bumper ads, and non-skippable ads helps you to understand which type of ads are being played in your videos and how they’re contributing to your overall earnings.
So there are many more metrics in YouTube Analytics that you can look at, and better understand your video and channel performance. This way you can draw some very insightful conclusions and follow them in your future videos that can help you to grow your channel fast.